Case 03 — Mirafra × Pratham Books
Stories built for every screen
- Year
- 2022—23
- Role
- Senior software engineer — interaction
83A
A digital storytelling platform that makes illustrated children's books inviting on any device.
- Frontend
- Interaction
- Responsive UI
- Storytelling
Problem
Pratham Books' readers use everything from low-end phones to classroom projectors. The illustrations had to look right on all of them, and reading had to feel easy.
Approach
- 01Worked closely with designers to turn their visual direction into pixel-accurate interactions.
- 02Rebuilt layouts to be fully responsive, so reading feels right at every size.
- 03Made product changes aimed at engagement and measured their effect.
Outcome
A responsive reading experience that lifted engagement metrics across devices.
Some of this work is under NDA, so these notes describe the problem, the craft and my contribution without private product details.